Should you use paid links to promote your website?

The problem with paid links is that they work. As long as nobody notices that you’re buying links, paid links can have a positive effect on the search engine rankings of your website. However, as soon as Google detects the paid links your website can get in major trouble.

There are several problems with paid links:

A competitor might report your paid links to Google and your website will be penalized.
A competitor might buy links that point to your website, report them to Google and your website will be penalized.
A competitor buys links to a throwaway domain, sees where they appear, drops the links and waits for you to buy them. Then the competitor reports you to Google for buying links.
While paid links can improve your rankings, they are also extremely risky. If you plan to build a lasting business, you should avoid paid links. The potential damage exceeds the benefits by far.

Your website must have backlinks to get high rankings on Google

Backlinks are very important to get high rankings on Google. That’s why Google works so hard on filtering the wrong kind of links.

The links that point to your website should be from related websites and they should contain the keywords for which you want to get high rankings. Do not manipulate the links to your website by buying links and do not join automated link systems to increase the number of links to your website.

If you want lasting results, focus on ethical search engine optimization methods. There are many ways to get good links (related websites, blogs, social bookmark sites, directories, etc.)