For many years now, the word “content” has been a big buzz word in the world of internet marketing, and traffic generation, in particular. People now understand the role that content plays in a successful SEO strategy.
In theory, the more content you have out there, the more readers you can attract, and the more customers you’ll subsequently receive as they follow the links back to your website.
As a result, many take the step of hiring copywriters to produce web page content, articles, press releases and blog posts for them, in an attempt to dominate their marketplace with relevant, search-engine friendly content – however, this is often anything but reader-friendly!
Its vital to think Quality, not Quantity to help your business or you could find yourself doing more harm than good. The truth is, the quality of your copywriting really is a crucial determining factor in whether or not you make sales. And whether or not your website moves upwards in the search engine results.
It’s important to remember one thing: will your potential customers be impressed by it? Will this content make them want to buy YOUR product over your competitors? Readers need to be compelled to click on your website link to find out more so its imperative your content is top-quality. It must excite and intrigue so that before the prospect has even finished reading it, they’re ready to whip out their credit card and click on the order button!
Content is King!
I’m sure you’ve read that phrase at least a hundred times already, but this brings me to another important point – that of link building, which is a huge part of any search engine optimisation strategy. The bottom line is that internet users will typically only follow good quality content. They won’t stay on a website, read an article, or indeed, link to it, if the content is poorly written.
You want people to not only click on the link in your article and thus land on your website, but also to link to the article itself, because this will help your site’s rankings. And people will only do this if they value the content they’ve read.
So if you want your website to achieve high rankings in the search engines, you absolutely must provide good quality content that your readers will enjoy, act on, and link to. Need help with this? Websorceress offer both copywriting and proof reading services, just contact us for more details.