Category Archives: Social Media

Can I set up a Business facebook page without a personal profile?

The answer in short is no,  and the reason is because of the way business pages are managed.  A business page requires an ‘admin’ (an official owner) with the choice of adding numerous other persons who can also have a ‘role’ in the management of the page such as an Admin, Moderator, Editor etc.  To cope with the security aspects of this, each assigned role must log into the page via their own personal page.

It should be made clear that when you create a Business Page from your personal account (or are assigned a role) no one can see that you’re the admin or that your personal account is associated with the Page so other than the log in, the two remain separate from each other.  This is particularly necessary to avoid any conflict of interest between the two.

However, if you really don’t want your personal facebook account visible and just want to use it for log in purposes, you can set Facebook’s privacy control to restrict access so only you can see it.  This will prevent you being sent friends requests and other annoying notifications.

To do this, simply set up a blank account using your name and email address.  No need to bother adding a profile picture or anything else – it should literally take a minute or so.

Once facebook has sent you a verification link via email, log in and click the down arrow in the top right, select Settings and Privacy. The section on “Who can see my stuff?” provides options from “Public” to “Friends” to “Only me”. Obviously “Only me” means no one else can then view or find your personal page so set it to this.

In the “Who can look me up?” section, set the email and phone number section to ‘friends’ and check the box at the bottom to disallow search engines outside of facebook to link to your profile.

Your profile is now set up, private from view and you can create your facebook business page.

I’d recommend you download the free facebook pages manager app from Apple Store or Google Play if you need to manage the business page from your phone or tablet as this has all the necessary features required to manage the page quickly and effectively.

 

 

Thinking of buying social media ‘likes’/’followers’ – Read this first…

If you’re tempted to buying follows, views and likes on social networks, you should think very carefully.

You wouldn’t dream of going to a dodgy looking tattoo parlour or a seedy looking hotel because you wouldn’t want to put yourself at risk.  The same goes for online services.

Whilst suddenly gaining a torrent of ‘likes’ overnight looks great from the outside looking in,  you must remember you are purchasing  ‘fake’ likes and these will not contribute in any way to your business.

I’m not saying all paid like services are bad but please consider the following very carefully if you plan on purchasing these sort of packages:

Keep a careful eye on spam posts that may suddenly start to appear which often contain links to viruses, malmare and ad sites. Delete these immediately. Facebook, Twitter etc don’t like this kind of thing for 3 main reasons:

1. They already have their own advertising system to score ‘likes’ and ‘followers’ so it interferes with their revenue

2. It opens the gateway for spammers that post their unwanted nonesense (at best) on your page

3. It makes a mockery of the ‘like’ ‘follow’ popularity system making it a waste of time. Similar to Googles search engine ranking, social networking sites will heavily penalise anyone trying to circumvent their system – all social networking sites are following suit.

You can never be too cautious with regards to companies offering ‘black-hat’ services.  Just remember, the fall out lies with you, not them.

Pinterest Free EBook

Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Users can browse other pinboards for inspiration, ‘re-pin’ images to their own collections or ‘like’ photos. Pinterest’s mission is to “connect everyone in the world through the ‘things’ they find interesting”

Click to viewa really great Pinterest ebook (written by HubSpot) which gives you all the info you need from the basics to advance know how.

Social Media Marketing – FAQ’s Explored

On the surface, social media may represent a bunch of people shouting back and forth at each other all day long, however, if you know what you’re doing, social media can be very effective and profitable.  Great content, articles or videos on your website that have educational and/or entertainment value shared with others on Facebook, Twitter or LinkedIn, have the potential of becoming viral and can give you the kind of exposure money just can’t buy.

So heres the answers to the most common questions;

Do I have to subscribe to them all?

It’s not the number of social networks you’re on that matters, it’s how effectively you use them that’s important.  Unless you’re an experienced and skilled marketeer, focus on one social network at a time. Maximize the potential of each network, before moving onto the next one.
Remember, creating a profile is only the first step.  You have to promote your page and actively participate in the social networks you belong to. Just like your website,  if you simply abandon it, absolutely nothing will happen. If you do nothing, people will not simply magically appear at your doorstep – credít cards in hand – it just doesn’t work that way.

Isn’t face to face networking better?

Some people have and always will prefer face-to-face communication over all other forms of communication. It’s down to personal choice.  Networking online has its advantages – convenience being the most obvious, but it won’t ever replace the need for human interaction and good old face-to-face networking.

Should Social Media replace my website?

Absolutely not! Websites aren’t a luxury, they’re a necessity. And I am absolutely amazed at how many people there are on Facebook, Twitter, LinkedIn and the other social networks who don’t have a website – not even a blog. I think this is a mistake for a number of reasons. First of all, search engines are content driven vehicles. And while you may have a nice profile on the various social networks, it’s not the same as having unique content on your website.  In addition, you have complete control over the content on your website, as opposed to social network profiles which are limited and have user guidelines. Also, it’s much easier to build your brand if you have a website. Think about it.

What about a Blog?  Do I need one?

Blogging works, but just like any marketing tool, it has to be properly executed.  That means you have to post often and refresh your content regularly to keep visitors coming back. It also means you have to figure out an effective way to monetise your website so that it’s profitable.  Rely on clever posting and linking rather than using Adsense, affiliate programs or banners, reducing your advertising costs – that way you get to keep all the profits.

Can I measure a return on investment with social media?

Yes, you can track and measure your social media ROI by using free analytic software like Google Analytics. For example, GA will allow you to track visitors coming from social networks and the actions they took. You can do this by setting up “Goals” in Google Analytics to see which links you are tracking generate the most activity.  You’d be surprised at the number of sophisticated actions GA can perform. All you have to do is take some time to study the tutorials to see what’s possible with GA. After all, that’s what being a professional is all about.

Im so busy, would Social media just be too time consuming?

Well, that depends on the individual and how disciplined he or she is. I use social media very effectively, and spend around 30 minutes a day combined on Facebook, Twitter, LinkedIn and my Blog – but I’m disciplined. I know these sites are all made from virtual superglue!  During work hours, do what you need to do on those sites and then get out of there!  If youre short of time, dont mix business with pleasure.

But is Social Media right for my type of business?

If your business need to generate new leads, more traffic? If  you need to build your brand? Strengthen your SEO efforts? Provide customer support? Give your customers a platform to give feedback and suggestions in real-time?
If you answered yes to one or more of those questions, social media is right for your business.

What are you waiting for?

Five ways to Use Facebook to Promote your Site

Facebook has taken social networking by storm over the past three years, growing to become one of the most used sites on the Internet, both from a new user point of view and a returning visitor rate as well.
Facebook brings together many millions of people who all connect, share information, photos, events and pretty much everything about their lives, whether they mean to or not.

In the same way you can connect to friends, you can also use Facebook as a great way to promote your business or website because the power that Facebook can offer you in terms of exposure is almost second to none when it comes to the potential that this site can offer to you.

Below, we look at our top five ways of utilising Facebook to really promote your business or website.

1. Set Up A Facebook Page

Facebook pages can be an amazing tool if you utilise them correctly. You can start to build up a “fan” base of people who are interested in your product who will like your page and therefore get information instantly when you add any new posts, photos, discussions or events to your page.

This means that not only does your post go onto the people who like your page walls, but then any of their friends could also see this, allowing you to spread the word to thousands more people just by growing your like list.

2. Tell Your Friends, Colleagues, Loved Ones And Anyone Who Will Listen

As mentioned above, its time to tell all of your trusted and not so trusted friends and contacts on Facebook about your page.

The more people you tell, the more people will start seeing your posts every time you add them, meaning that you can really get some excellent exposure from just a small pool of friends, as long as they have many more friends on their lists.

3. Build Up Your Likes

The more likes you have, the more your business page or general page will get exposure, as the things that you post and promote will start to get spread across many peoples Facebook walls and profiles.

This means its important to really only add good content to your Facebook page, things like adding your blog RSS feed and adding solid articles and noteworthy information.

4. Join Related Groups

On the same line as pages, groups are a great way to find other people who are interested in the same things that you are.

For example, if you enjoy playing Fifa 11, you simply type into your search box “Fifa 11” and then take a look at all the groups and pages. You can then join these groups and join in the discussions which can then lead to you promoting your related product.

Don’t just go storming in and start making loads of posts about what you are offering, as this will simply lead to either being blocked or becoming known as a spammer!

5. Use Facebook Advertising

Although we find the Facebook Advertising slightly more expensive than other cost per click models, the demographics you can place on your advertising is second to none.

For example, if you wanted to appeal to 30 – 50 year olds who live within 20 miles of your postcode and were interested in dancing, Facebook allows you to do this. Because of the data they collect about you as you are using Facebook, they can then really make sure that you can target any advertising very close to your perfect audience, which is not really rivaled elsewhere as of yet.

It is true to say that using Facebook to promote anything is hard work. You have to really work at your page, improve it on a daily basis and keep adding good content to keep not only the people who like your page happy but to also attract new ones.

If you are prepared to do the leg work, there is no doubt that this social networking site can drive extra traffic and sales to any business or website.

Double Barrelled Web Marketing Tactics

If you go the SEO route you will have to write web content which will rank high in all the search engines. Plus, if you’re into web marketing, that very same content will have to convert into sales or leads in order for you to make a profit. It’s what I like to call my “Double Barrel Web Tactics” and I have been using these simple tactics to earn a full-time income from the net for over 5 or 6 years.

Not that that’s any kind of feat to brag about since countless individuals are doing the same thing and probably doing a much better job at it. But I have picked up a few tricks over the years which have helped me along the way. One of the most important is writing top ranking web pages which convert into sales.

Create SEO Empowered Webpages

First, in order to get those pages to the top of the search engines, especially Google, I follow some simple SEO rules. They can be summed up as such:

– Concentrate all your content around one central keyword phrase for each web page.

– Include this keyword phrase in the Title, Meta Tags, Headline and in the URL.

– Place this keyword phrase and variations of it throughout the page.

– Have a column of related keyword links on each page.

– Have very simple site construction with all links no more than 3 clicks away from the homepage.

– Build valuable one-way links to this page from keyword related sites around the web.

– Use Twitter, Facebook, YouTube… to promote each page.

Choose Your Keyword Battles Carefully

Furthermore, you must use keyword phrases which are competitive for your site. Picking long-tail keywords which have less traffic but still bring in sales, is one way of doing this. Targeting really competitive keywords is rather pointless unless you have endless funds and resources to build links and/or purchase PPC traffic. The average webmaster is better off choosing keyword phrases where he/she knows they can contend and can rank high in the search engines.

One good site which will tell how much competition your chosen keywords will have is Google’s https://adwords.google.com/select/KeywordToolExternal. It will also give you some estimate of the amount of traffic each keyword phrase receives each month. All valuable information to help you pick your keyword battles.

Writing Webpages Which Convert

For me this is the most difficult part of earning an online income – writing web copy which converts into a sale or a lead. Keep in mind, you don’t always have to sell something, many companies will pay you 10s of dollars just to supply them with a lead or potential paying customer. I sometimes find this is much easier to do than making an actual sale.

My marketing online tactics are very basic – I give my visitor a strong incentive or reason to purchase from my site. I find using simple discounts, coupons and free trials to be one of the most effective ways to make a sale or capture a lead for the companies and products I am promoting. Giving those online shoppers or customers 10%, 20%, 50% or more OFF will usually convert well. So too is offering bonuses, discounts, and coupons if they purchase from your links. For leads, offering a Free 30 Day Trial works the best.

But don’t ever forget, visitors who use your site also want information about the products or services they’re buying. Giving them clear unbiased information will go a long way in capturing a lead or sale. Providing customer reviews and feedback is another way to boost your conversions. So too are customer testimonials and video reviews.

Another tactic I use is picking keywords which have a high probability of commercial intent and which are more likely to bring in revenue. Just finding those customers and visitors who are in the right mind-set to buy is the key. Targeting certain keywords such as best deals, discounts, coupons… and targeting certain niche markets such as wedding gifts, corporate gifts, holiday gifts… have done very well for me. People are actually searching for a special gift and are ready to purchase.

One handy tool for determining the online commercial intention of your keywords is Microsoft’s Adcenter Labs. It will give you a good starting point for choosing which keywords and niche markets you should target with your web pages.

Marketing online is not some mysterious formula, it is merely a double barrel process of keeping all your SEO ranking factors in order and targeting customers when they’re ready to purchase. You build up your rankings with quality one-way links while offering the resulting traffic valuable information and a good solid reason to purchase from your web site or page. Using special deals, discounts, and coupons will go a long way in boosting your conversion rates. So too, will targeting certain keywords which have great online commercial intention or potential, such as the gift niche markets. Try this simple Dual marketing tactic and watch both your traffic and sales grow.

About The Author
Opinions expressed are solely those of the author who is a full time search engine marketer who operates numerous niche sites, as well as two sites on Intérnet Marketing: www.marketingtoolguide.com and www.bizwaremagic.com

Titus Hoskins Copyright 2010. This article may be freely distributed if this resource box stays attached.