According to a recent infographic from AdRoll, 44 percent of parents start their ‘back-to-school’ shopping in August with many of these parents looking toward online shopping. The infographic also reveals that online school shopping is expected to increase by 10 percent this year – meaning that 79 percent of ‘back-to-school’ shoppers are buying supplies online.

The most popular reasons why parents are turning to the Web is because it offers an easier way to shop, avoiding all the queues, the stress and the added expense of hauling their children around town – after all, theres the parking fees, the lunch, the snacks and drinks, the impulse buying and the boredom not to mention a whole day taken up running around (if not more). Parents shopping online avoid all this hassel and save money too. They are able to find discounts by quickly shopping around as well as researching products and pricing.

In order to grab some of the ‘back-to-school’ traffic, merchants must be prepared to entice customers to not only visit their online shopping destinations, but also provide them with incentives to make purchases.

So get your thinking caps on and entice those shoppers in!